Today We

help create industry-leading approaches to treat substance use disorders.


Six North Carolinians die from unintentional medication or drug overdoses every day.1 To combat the substance use disorder crisis, we’re collaborating on new solutions.

Substance use disorders are chronic medical illnesses that can be successfully managed with treatment.2

Still, only 1 in 10 Americans with a substance use disorder receives treatment.3 Even when people receive intensive treatment, it’s often unaffordable and there is a huge disparity in the quality of care across facilities. While some use FDA-approved counseling and medications, others offer unproven, ineffective treatments.4 It’s difficult for patients and their loved ones to navigate treatment options and choose effective programs.

Blue Cross NC is Tackling the Problem on Multiple Fronts.

To help North Carolinians find effective treatment centers, we’re supporting Shatterproof, a national nonprofit dedicated to ending addiction. The organization is launching a new rating system that provides accurate information on high-quality addiction treatment programs. The system, called ATLAS, will include a web-based platform that enables people to compare facilities and filter by criteria such as location, standardized quality data and patient feedback, program needs and insurance carriers. We believe ATLAS, which is expected to launch in 2020, will help set the industry standard for addiction treatment.

We’ve collaborated with organizations to launch an innovative company that is rethinking addiction treatment. Eleanor Health’s approach is to meet patients where they are in their recovery journey and provide proven, whole-person care. Treatment is offered through outpatient clinics, community settings and at patients’ homes right here in NC. The company aims to coordinate care across the health care and social services continuum to help increase long-term recovery rates. It operates on a value-based care payment model, meaning it is financially accountable for long-term patient health. Eleanor Health is serving patients across the state, including in Mooresville, High Point and Durham.

To further expand capacity of proven programs in North Carolina, we’ve made substantial investments in organizations like Triangle Residential Options for Substance Abusers, Inc. (TROSA). TROSA, a multi-year, residential recovery program in NC, provides education, jobs and continuing care. Our investment will help the Durham-based program expand in the Triad area and improve access for Western North Carolina residents.

“I’ve seen the impacts of behavioral health conditions in my practice for many years. We must aggressively improve access and quality of behavioral health care, given the dire consequences for individuals, families, and communities in North Carolina.”

Chief of Behavioral Health & practicing psychiatrist, Dr. Hobbs Knutson.

  1. N.C. Overdose Data: Trends and Surveillance.” North Carolina Division of Public Health Injury and Violence Prevention Branch. (January 2019). Accessed August 2019.
  2. Morse, Eric. “Addiction is a Chronic Medical Illness.” North Carolina Medical Journal (May-June 2018). Accessed September 2019.
  3. Surgeon General’s Report on Alcohol, Drugs and Health.” SurgeonGeneral.gov. Accessed September 2019.
  4. Harper, Jake. “Addiction Clinics Market Pricey, Unproven Treatments to Desperate Patients.” Kaiser Health News (August 23, 2019). Accessed September 2019.