Today We

turn empty spaces into healthy places.


Play is crucial to childhood development. In partnership with KaBOOM!, Blue Cross NC built playgrounds to benefit children in Maxton and Bridgeton, NC—areas hit hard by hurricanes.

Following natural disasters, play is critical to help kids heal as they deal with the stress of lost homes, lost loved ones and lost routine. Yet play spaces typically aren’t the first part of a community to be rebuilt. Together with KaBOOM! and local community members, Blue Cross NC helped change those circumstances for Maxton and Bridgeton, NC, two communities hit hard by recent hurricanes.

A true community playground in Maxton.

Maxton has a high disability rate. Before the KaBOOM! playground installation, the closest playground to accommodate children with disabilities was three hours away. The new playground has elements of inclusivity to accommodate children with varying abilities.

Located in the Lumbee Tribe Cultural Center, the new play space is also designed to incorporate important colors and historical figures of the Lumbee Tribe to celebrate their culture and history and to better represent the community.

KaBOOM! helps build playgrounds in underserved communities across the nation and in North Carolina.

For a decade, Blue Cross NC has partnered with KaBOOM! in bringing these much-needed play spaces to life. The playgrounds begin with kids putting crayons to paper. Community members work with KaBOOM! and the children to draw their dream playgrounds, which serve as inspiration for the final playground designs. In 2019, over 200 Blue Cross NC volunteers and community partners helped buiId the playgrounds.

“Blue Cross NC and KaBOOM! have worked together for more than 10 years to build 13 playgrounds across the state. Safe havens are being created where kids feel valued and loved, and their potential is supported, nurtured and celebrated.”

VP of Marketing and Community Engagement, Blue Cross NC, Reagan Greene Pruitt

* Blue Cross NC, KaBOOM! and community partners.